A lot has already been said about SEO on the Internet.
I am starting a new series of SEO posts. But I am not going to re-invent the wheel here. In this I shall be summarizing the information as quick tips, in easy to grasp format, for technical communicators.
No fluff, just pure stuff!
SEO Task: Provide unique Description tag in head tag of the HTML.
Why do this:
- Use description meta tags to provide both search engines and users with a summary of what your page is about.
- While these improvements do not impact the rank directly, they go towards displaying better titles and snippets in search results. This increases user experience, reducess click-and-backtrack behavior, increase visitor traffic, and eventually backlinks from other sites.
- Quoting Google, “Using identical or similar descriptions on every page of a site isn’t very helpful when individual pages appear in the web results. In these cases we’re less likely to display the boilerplate text. Create descriptions that accurately describe each specific page. Use site-level descriptions on the main home page or other aggregation pages, and consider using page-level descriptions everywhere else.“
Best practices and tips:
- Use only ~120 characters in the Description field.
Tip: Using this description as a Tweet, you may want to post the link to your article on Twitter in 140 characters.
- Try not to duplicate with keywords already present in the page title. Put in acronyms, synonyms, etc.
- Do not populate with just the keywords.
- Do not copy paste from the article’s content. Write a unique description.
- No two pages on your website should have the same description.