Keyword stuffing: Definition from Google is “the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results.”
SEO myth: Keyword stuffing with get the traffic to my page for all the stuffed keywords. High density of the keywords matter.
Why not to do it: As users do not like to view stuffed pages, search engines also do not. Search engines penalize for stuffing. On the extreme a search engine may just drop a stuffed page from its index! If a page doesn’t come in search results, it may as well not exist on the web.
Do not artificially inflate your keyword density by deliberately looking for ways to add more keywords or their synonyms. Just write an article in the normal way that you’d write for a human reader.
Best practices and tips:
- Keywords used on the site need to be relevant to the topic of the page and actually have to be used within the content on the page.
- Don’t use hidden text.
- Have your most targeted keywords appear once in Title tag, twice in Meta Description tag, three times in Meta Keywords tag, and four times within the content.
- Do not use the same or generic Title tag and Description tag repeatedly on pages across the same site. Each page should be unique.